Food ordering app
Making food ordering convenient
ROLE
UX Designer
YEAR
2023
Bread& Butter is a local bakery that wants to enhance its online presence by redesigning its existing mobile app. The bakery aims to improve the user experience and increase sales through the app. This case study will take you through the UI/UX redesign process for their mobile app.
Note: The projects in this portfolio feature real-world applications that have been anonymized or had their names changed to protect confidentiality and respect legal agreements. While the app names have been altered, the work presented here represents my genuine design contributions and problem-solving skills for these real applications.
Timeline
From explorations to final designs in 2 weeks.
Contribution
As the sole designer, I am tasked with analyzing, gathering requirements, and proficiently executing the wireframing, prototyping processes for the bakery app, and testing.
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Analysis
In this, step I conducted user interviews to understand the pain points and needs of bakery customers.
Objective
In place of traditional user interviews, I turned to the valuable source of user feedback and insights from the bakery app's user reviews on the App Store. This approach allowed us to gain a deeper understanding of the pain points and needs of the app's user base.
Approach
1. Data Collection
I collected and analyzed a substantial sample of user reviews and ratings for the bakery app available on the App Store. This provided a diverse range of feedback from actual users.
2. Review Analysis
I systematically reviewed the content of the user feedback, paying special attention to recurring themes, common pain points, and suggestions for improvements.
Impact
Analyzing user reviews proved to be a valuable source of insights that guided our redesign decisions. The findings from these reviews served as a foundation for addressing user pain points and enhancing the overall user experience of the bakery app.
User Reviews
Key Findings
1. Navigation Issues
2. Ordering Issues
3. Contact Issues
4. Photo Upload Issues
5. Notes Section Absence
Testing & Optimization
Conducted rigorous testing across various devices and platforms to ensure compatibility and performance. Gathered user feedback through beta testing and iteratively optimized the app based on usability metrics and user satisfaction.
This category explores user personas to better understand customers and inform design decisions accordingly
Incorporated essential functionalities such as a proposed notes section for custom orders to enhance user experience and encourage personalized interactions. The addition of a contact section aims to facilitate seamless communication between users and the bakery for potential inquiries. Redesigned navigation based on established best practices and usability principles to potentially improve user interaction and ease of navigation. Incorporated proposed features such as an allergens section and branch closing times based on user personas, aiming to enhance inclusivity and cater to diverse user needs. These additions anticipate providing vital information for users with allergies and those seeking bakery hours, ensuring a more comprehensive and accommodating user experience. Additionally, proposed busy hour functionality is envisioned to aid people with disabilities by offering insights into optimal visiting times for a more accessible user journey.
User-friendly interface
The application is easy to navigate, which reduces user confusion.
More options
Giving users more options and customization.